Eurovision 2015 celebrates her 60th anniversary, for that reason EBU wanted to change the general Logo 10 years after its first appearance in Eurovision 2004 Istanbul.  The classic “Heart Eurovision” is the most beloved Logo of all times in this contest. 

    "We conducted extensive research amongst the participating broadcasters, thousands of regular viewers, fans and other important stakeholders. One of the clear outcomes was that the logo is increasingly recognised, but that it could use a revamp after having been in use for 11 editions of the contest," says Jon Ola Sand, Executive Supervisor of the contest on behalf of the EBU.

    The new revamped design is result of lead designer Cornelis Jacobs and his team of the Amsterdam-based Cityzen Agency.